Two Nurseries one Name

There are two Plants For All Seasons Nurseries. The Louetta Road store is owned by my brother Brian. I own the original store on Hwy. 249 near Louetta.  Back in 1987 Klein Nursery came up for sale and my brother was in a position to buy it. I helped him to negotiate a satisfactory price. Plants For All Seasons had a good reputation and Brian asked to use the name. I agreed. I wanted him to have the best chance to succeed and we could advertise together to cut expenses. Since Brian knew little of the nursery business he ran his store in a similar manner to ours. We weren't exactly the same but he was using the template that I had set up. The more experience Brian has the more different that we have become. Different hours of operation, different products, different prices and different suppliers. It is somewhat confusing to everyone. They want us to be exactly the same in every way. That's impossible with different owners and management styles. Here is my view on this subject. I think the customers that shop both stores are able to tap into the strengths of each store. Since we compete for sales we both do our best job and the customers make their choice. I mentioned that we do not have uniform pricing. That means that we do not sit down and fix prices, meaning keeping them artificially high. Brian will sometimes call me and ask what is going to be our standard price on 3 gallon shrubs or flat prices for color plants. I will tell him what we are planning. He will then make a decision to price those items above or below me or exactly the same. It is his call because it is his nursery. To prove that we are completely different, when he has a great year and I have a bad year he does not share his profits with me. That's proof positive for me.
The fact that we share the same name does sometimes cause problems. Just yesterday a gentleman called about our Nelson's Colorstar price. Our price is 22.99 for an 11 lb. container. Our refill price is 19.99. He had already checked with Brian's store and they are 24.99 and 19.99 for the refill. We were told that Brian's refill price was better than ours because his refill price saved 5 dollars from the regular price. Ours was only a 3 dollar savings. He wasn't happy with us.  I guess there is a discernible difference between 19.99 and 19.99.  I knew I should have paid more attention in math class!        
 

 
Trackbacks
  • No trackbacks exist for this entry.
Comments

  • 5/1/2008 9:49 PM Jason wrote:
    Not sure if sharing the same name does much now that he has established a client base.

    However having basically 2x the selection of products you all carry (although they are spread across 2 locations) is a good thing for the customer. And I think that is more important.

    I did not know about the Louetta location, I will have to check it out some time.





    ~Jason
    Reply to this
Leave a comment

 Enter the above security code (required)

 Name (required)

 Email (will not be published) (required)

 Website

Your comment is 0 characters limited to 3000 characters.