I would like to outline my concept for the most monetarily profitable retail nursery that anyone can own. This is purely fictional and an exercise of my creative mind but please indulge me. Relax, because once you read this you will realize that none of this could possibly work in the real world of plant selling in Houston! These principals are numbered in order of importance to profit.

#1. Short pay all your suppliers invoices. Every load that comes in...claim that there were many plants
      missing. You can also complain about the quality of the plants and short pay invoices even though
      you put the plants into inventory and sell them at full price. It’s not the truth but stealing from your
      suppliers helps the margins all year long!

#2. Hide a lot of your sales from the state (sales tax-- stealing it) and federal government (income
      tax-evading it). A businessman has to be consistent. Stealing from the state and federal government
      is just as important as stealing from your suppliers.  

#3. Buy low quality plants but mark them up +500% and advertise that your plants are absolutely the best
      and lower priced than the competition!! It’s not the truth...but remember...you have to be
      consistent in business.  

#4. Don’t ever pay any supplier that you don’t need to order from again. Order from them on 90 day terms
      but refuse to pay for the merchandise. This works up to about $20,000. Above that they might actually
      hire a lawyer and sue. Below that number it is unlikely. Greatly helps margins when you run a big
      sale. What is so cool is the number of these  suppliers will be almost unlimited and some of them
      might even forget and come back for more abuse.

#5. Pay managers more than they could make anywhere else but work them about 80+ hours a week all year
      long. Pay everyone else that works in the nursery minimum wage.

#6. Contract grow with three different suppliers for the same product. Negotiate for extremely low prices.
      When the crops are ready play one  off the other for a better deal. They are at a disadvantage and you will
      get all these plants at much less than you originally negotiated!

#7. Provide absolutely no service. Any interaction with customers, besides at the cash register, is counter   
      productive to profit so....have no service whatsoever. No phone conversations, no
      communication of any kind with customers...happy or not.   

#8. Now that the business plan is perfected it would be wise to dramatically increase the number of stores
      to multiply your success.

There you have it. Now what would I do with the business plan that I know would make the most profit? If I submitted this business plan to my banker they would laugh at me. I guess this would never work.